Primary palette
Our primary palette is made up of White, Warm Grey, Cool Grey, Dark Grey and Black. These neutral colors are selected to create a clean, sophisticated canvas to enable our product photography and secondary palette to sing.
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Color
Color is one of the most powerful tools at our disposal. As part of our Master Visual Approach, our color palette has been developed with creative flexibility in mind. We balance a core palette of neutral tones that create a clean, calm canvas for our products and photography, and a bright secondary palette that bring energy and interest where it’s required. The secondary palette has been redeveloped to work as pairings of bright colours, as well as working with our more neutral, primary palette.
The palette is built using colors taken from the Pantone Coated library, featuring both neutral tones and more vibrant shades. Color selections should never deviate from this palette.
When working on nora by Interface or Interface Hospitality deliverables, use the alternative color palettes detailed on those page.
White
- CMYK
- 0 0 0 0
- RGB
- 255/255/255
- Web
- #FFFFFF
Warm Grey
- CMYK
- 5 5 5 0
- RGB
- 240/235/225
- Web
- #EFEAE0
Cool Grey
- Spot
- Cool Gray 1 C
- CMYK
- 4 2 4 8
- RGB
- 226/224/224
- Web
- #E2E0E0
Dark Grey
- Spot
- Cool Gray 8 C
- CMYK
- 23 16 13 46
- RGB
- 149/148/151
- Web
- #959497
Black
- CMYK
- 0 0 0 100
- RGB
- 34/34/34
- Web
- #222222
Secondary palette
Our secondary palette is designed to bring energy and vibrancy where it’s needed. Secondary colors may be used in accordance with a particular campaign, marketing material or product. We suggest using no more than two highlight colors chosen from the secondary palette at any one time.
Magenta
- Spot
- Pantone 227 C
- CMYK
- 3 100 0 20
- RGB
- 150/0/79
- Web
- #96004F
Poppy
- Spot
- PMS 177 C
- CMYK
- 0 68 43 0
- RGB
- 255/119/117
- Web
- #FF7775
Rust
- Spot
- Pantone 7622 C
- CMYK
- 0 98 77 37
- RGB
- 120/37/46
- Web
- #78252E
Tangerine
- Spot
- Pantone 130 C
- CMYK
- 0 32 100 0
- RGB
- 253/154/43
- Web
- #FD9A2B
Mustard
- Spot
- Pantone 456 C
- CMYK
- 12 20 91 29
- RGB
- 107/92/52
- Web
- #6B5C34
Yellow
- Spot
- Pantone 3955 C
- CMYK
- 2 0 100 0
- RGB
- 247/232/32
- Web
- #F7E820
Teal
- Spot
- Pantone 323 C
- CMYK
- 100 0 41 51
- RGB
- 16/69/70
- Web
- #104546
Sea Green
- Spot
- Pantone 332 C
- CMYK
- 49 0 29 0
- RGB
- 135/225/209
- Web
- #87E1D1
Pine
- Spot
- Pantone 7488 C
- CMYK
- 81 0 100 54
- RGB
- 46/74/33
- Web
- #2E4A21
Green
- Spot
- Pantone 7488 C
- CMYK
- 51 0 86 0
- RGB
- 80/204/85
- Web
- #50CC55
Ratios
The primary palette is driven by a mix of neutral greys and black. White, Warm Grey and Cool Grey should primarily be used as background colors, helping keep the focus on brand imagery. Dark Grey and Black should primarily be used for typography and graphics.
The secondary palette should primarily be used as highlight colors.
Pairings
In certain instances, the secondary palette can be used with more confidence, applied boldly as background colors using the appropriate contrasting pairings for typography and graphics.
