Good typography helps an audience not only navigate but understand complex written information. Great typography does this while conveying a brands personality and values. Our brand typefaces have been selected because of their design flexibility, as well as their simple elegance.
Due to licensing restrictions, font files cannot be circulated. Licensing requires a purchase to be made per design workstation. If internal or external resources require access to font files, contact your regional marketing team.
Tracking refers to uniformly increasing or decreasing the horizontal spacing between a range of characters. Careful application of tracking will improve the overall legibility of a block of copy.
Leading refers to the space between adjacent lines of type. Careful application of leading will improve the overall legibility of a block of copy.
Hierarchy refers to the approach of organising information into tiers to help guide the reader into the material, as well as signalling the importance of certain pieces of information.
Akzidenz-Grotesk Pro in action
Campaign display typeface
Akzidenz-Grotesk Pro Medium Condensed should only be used with careful consideration on specific brand or initiative campaigns. It must only be used for headlines and hero messaging.
Setting the campaign typeface
There are a few considerations when setting the campaign typeface. Adhering to these guidelines will ensure consistent application and maximum impact.
Akzidenz-Grotesk Pro Medium Condensed in action
Arial is a system font and should only be used as an alternative if Akzidenz-Grotesk Pro is unavailable.