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Good typography helps an audience not only navigate but understand complex written information. Great typography does this while conveying a brands personality and values. Our brand typefaces have been selected because of their design flexibility, as well as their simple elegance.

Primary typeface


Akzidenz-Grotesk Pro

Our primary brand typeface for all communications is Akzidenz-Grotesk Pro. This choice of typeface has been selected to strike a balance between simple elegance, neutrality and consistent legibility. It is available in a range of weights, making it ideal for all our communications.

Due to licensing restrictions, font files cannot be circulated. Licensing requires a purchase to be made per design workstation. If internal or external resources require access to font files, contact your regional marketing team.


Type basics


Tracking refers to uniformly increasing or decreasing the horizontal spacing between a range of characters. Careful application of tracking will improve the overall legibility of a block of copy.


Leading refers to the space between adjacent lines of type. Careful application of leading will improve the overall legibility of a block of copy.


Hierarchy refers to the approach of organising information into tiers to help guide the reader into the material, as well as signalling the importance of certain pieces of information.

Akzidenz-Grotesk Pro in action

System alternative



Most electronic devices do not include Akzidenz-Grotesk Pro by default. The Arial font family is available on all standard Mac and PC systems and may be used as an alternative to maintain our visual identity when our primary typeface is unavailable.

Arial is a system font and should only be used as an alternative if Akzidenz-Grotesk Pro is unavailable.


Non-Latin Font Alternatives

If you need to install these fonts please contact your local IT department.