Trademark and brand extension guidelines
The Interface brand extends to a family of individual products, product enhancements, and program names. Though many are registered, not all brand extensions are considered type treatments or should be used as such.
When the mark is marked “REG”, you may use the ® mark when referring to that mark in marketing materials directed at that specific country (or a group of countries where the mark is also marked “REG” in all of those countries). Do note that, if you are directing marketing at an entire region, e.g., all of AMS, if the mark is only registered in one or some of the jurisdictions where your marketing is directed, please use only a ™ mark, unless you’ve run by you regional marketing leader and legal and they’ve confirmed that the ® marking is appropriate. There are just a few marks that we have very widely registered where using an ® generally would be appropriate (e.g. Mission Zero®).
Use the list as a reference for appropriate trademark symbol (®) usage on the products, enhancements, and programs that require them. These are always included when using the treatment. Please contact your regional marketing leader for a current and complete index of registered and trademark usage within your region as this document is updated on a quarterly basis.
Note: Not all registered marks receive registered status, some are simply ™ vs. ® such as Carbon Neutral Floors™, Climate Take Back™, +Positive spaces™. Please engage with your regional marketing leader for any questions regarding a name you think might require a Trademark symbol but is not included in this list.
For ease, below is a quick list of global trademarks for reference:
Global products in text*
Look Both Ways®
Product Enhancements in text
Programs in text
Climate Take Back™
Carbon Neutral Floors™
*In the Americas: All product collections, product names and product style names should be marked with a TM symbol.
When using any of these product enhancements or program names as a headline or text within a sentence, use Akzidenz-Grotesk Light. The appropriate trademark symbol must be used in the first appearance of the name in a piece. Make sure the registration mark does not dominate or become too important.
The full list of global trademarks can be downloaded here.