Section Title

The Bug

A graphic element seen across Interface assets is the icon we’ve dubbed “The Bug.” This icon is a nod toward our geometric, modular flooring products, and is inspired by the dimensions of our hallmark square tiles and planks. It acts as a brand icon, supporting product-focused messaging, and creates a recognizable visual element that can be used in functional and creative ways.

Always adhere to the following guidelines to ensure effective application of the Bug, across all our communications.

The Bug

The Bug is derived from the dimensions of our modular carpet tiles and planks.

Minimum size

Clear zone


Maintaining visual integrity

The Bug must be positioned free from any visual interference. To ensure this, a clear zone equal to 1/3 the total height of the Bug must always be maintained on all four sides. These size and orientation guidelines help maintain the clarity and visual integrity of the icon.

Color variants

The Bug icon is used in black, white, grey or any of the brand colors from our secondary palette.

Correct usage

Incorrect usage