Section Title
The Bug
A graphic element seen across Interface assets is the icon we’ve dubbed “The Bug.” This icon is a nod toward our geometric, modular flooring products, and is inspired by the dimensions of our hallmark square tiles and planks. It acts as a brand icon, supporting product-focused messaging, and creates a recognizable visual element that can be used in functional and creative ways.
Always adhere to the following guidelines to ensure effective application of the Bug, across all our communications.
The Bug
The Bug is derived from the dimensions of our modular carpet tiles and planks.
Minimum size
Print version
The minimum width of The Bug is 12mm.
Digital version
The minimum width of The Bug is 40px.
Clear zone
Maintaining visual integrity
The Bug must be positioned free from any visual interference. To ensure this, a clear zone equal to 1/3 the total height of the Bug must always be maintained on all four sides. These size and orientation guidelines help maintain the clarity and visual integrity of the icon.
Color variants
The Bug icon is used in black, white, grey or any of the brand colors from our secondary palette.
Correct usage
The Bug can either sit over photography or solid color.
The Bug should either be aligned to the margin of the format, or another graphic element. Ensure there is sufficient clear space between the Bug and any other graphic element.
Avoid placing the Bug over visually complex images. Ensure there is a minimum level of contrast between the Bug and the background.
The shape of the image panel can be used to determine a clear space for the Bug.
Incorrect usage
Do not alter the orientation of the Bug.
Do not stretch or compress the Bug.
Do not skew the Bug
Do not add drop shadows.
Do not use colors or tints with insufficient contrast.
Do not use off-brand colors.