Section Title
Our tone of voice
These guidelines have been created to help maintain and ensure all new content comes from the same voice. The guidelines identify a variety of messaging levels, from top-level brand-focused headlines, down to product, service or internal messaging.
What is tone of voice?
A good tone helps everyone be much clearer about a brand, its take on the world and its opinion. It’s why words can help solve all kinds of things brands have been grappling with for years.
The reason a lot of brands struggle with a tone of voice is that they shy away from the one thing that makes them (and their tone) more interesting — a point of view. A point of view makes the words more interesting. It’s not about style alone: We have to communicate what we stand for, and what we stand against. And the cleaner we do this, the more chance we have of making it stick. So, what do we want to say? What do we stand for?
Getting it right
Interface is our brand
We have a lot to say, to a broad audience. But there is one consistent thread that runs through everything. Interface. The brand.
Our tone of voice must help
- Re-establish leadership
- Define purpose
- Sell benefits
- Develop sales
- Build brand love
- Deliver real customer intimacy
Our voice must deliver
The right message to the right person at the right time.
Communicating the brand
As a business, we have strong Values, a bold Purpose and an inspirational Essence. Our tone of voice must always refer back to these qualities, found in the Our Brand section.
Values and Personality
- Design a Better Way
- Be Genuine & Generous
- Inspire Others
- Connect the Whole
- Embrace Tomorrow Today
Brand pillars
- Design
- Innovation
- Performance
- Sustainability
Brand Vision
Better products. Happier people. Healthier planet.
Brand Purpose
Lead Industry to Love the World
The voice of Interface
It’s our people that live our values and deliver our promises, with a positivity and humanity that needs to be reflected in our voice.